Top 5 Beauty Retail Apps on Android in Latin America Q3 2023

During the third quarter of 2023, the beauty retail app market in Latin America saw notable activity on the Android platform. Here’s a look at the performance of the top 5 apps, based on data from Sensor Tower.

SEPHORA: Maquiagem e Perfumes observed a gradual increase in weekly downloads, peaking at 7.4K in early September. Weekly active users also rose steadily, reaching nearly 40K by the same period.

SEPHORA had fluctuating download numbers, with a high of 4.3K in late July. Active users showed a consistent engagement, with numbers ranging between 10K to 14K throughout the quarter.

The Nykaa - Beauty Shopping App experienced a continuous increase in weekly downloads, culminating at 2K by the end of September. Active users followed a similar upward trajectory, peaking at over 10K in the last week of the quarter.

Perfumerías DRUNI saw a modest download performance, with a notable spike to 1.3K mid-July. Active users remained stable, hovering around the 5K mark for most of the quarter.

Lastly, Nykaa Fashion – Shopping App had relatively low download numbers, with a maximum of 209 in August. Active user engagement was minimal, with a peak of 78 by the end of September.

For more detailed insights and data, visit Sensor Tower.